Heyong Shen is a member of the International Association of Analytical Psychology, IAAP, and of the International Society for Sandplay Therapy. He is the president of newly formed C.G. Jung Institute of China, a developing group of the IAAP, and also the Dean of Institute of Analytical Psychology at the City University of Macau. With the support of IAAP, he was the leading organizer of the five Conferences on Analytical Psychology and Chinese Culture in Guangzhou in 1998, 2002, 2006, and those in Shanghai in 2009 and in Macao in 2012. He has authored several books on analytical psychology in Chinese, which he relates to the Chinese psychology of the "heart." He has also edited a series of translations into Chinese of books by Jung and Jungian authors.