Latest Articles
America’s Addiction Epidemic
Kerri Homerick
January 21, 2026
The mainstream attitude that equates addiction with criminality tends to overlook some of the more foundational and influential components of addiction, those related to individual and cultural wounding. Those who turn to substances do so to fill a void—to bridge the vast expanse that they experience between disparate parts of themselves, and between themselves and the world.
Artificial Intelligence
Satish Kappagantula
October 7, 2025
As a species, we have been invoking the machine for centuries. The machine has become an archetype, evolving in its shape and form over the generations. One only needs to think of the massive data centers already in place today with thousands of computing elements in operation for AI training and generation. Jung (1984) reminded us that these vast machines are the dragons of our day.
The Deep Well
Rachel McKamey
June 9, 2025
I was so outwardly focused on my own anticipation and expectation of others that I dampened the voice from within so that it was barely a whisper with no sense of agency. I was quite adept at anticipating and meeting others’ needs and normalizing them over my own. I accepted things I should not have and lived without a sense of inner comfort or safe harbor, instead choosing to embark on boats where other people were at the helm.
From the Archives
Vanishing Fingerprints
Lori Green
March 19, 2020
I suddenly noticed all the bright, beautiful one-inch tiles lining the pool. How had I not seen them before? Each of these little cobalt blue squares bore witness to my laps through the water. I decided, in the spirit of play, to imagine that every one of these tiny tiles represented $5000. For the time in which I swam, I engaged this unexpected image.
How Do You Deal with a Narcissist?
Carol Shumate
April 16, 2014
Some of the most difficult people to deal with are extraordinarily competent but refuse to share power or flex to consider other perspectives. Thus, they become obstructionists in contemporary society; and numerous studies of modern corporations have found “a disproportional number of narcissistic individuals [in] executive leadership positions.”
Authentic Leadership
Steve Myers
October 4, 2018
To develop our authentic individual self, we need to go deeper, into the cultural and phylogenetic layers of the collective unconscious. Importantly, from a leadership point of view, we become more aware of what our culture is repressing—aware of the unintended consequences of the culture even though we are participating in it. This enables us to progress, as individuals and as a society.
Do You Trust Your Dominant Function?
Mark Hunziker
April 10, 2013
Do you use your dominant function-attitude confidently? Heroically? Do you know when to trust it, even if no one else does? Many people grow up in families and/or cultures that don’t support their preferred ways of seeing the world and operating in it. So underdevelopment of our naturally preferred functions is probably a common type-development issue …
Keeper of Memories
Ashley Crawford
January 14, 2016
Jonas’ position as Receiver of Memory provides us with a vivid way to understand what is meant by introverted sensing per se as it draws out the sensory aspect of memory. It is in the way the community has found it necessary to contain these memories in an individual that we can begin to see how the archetypal role of Si plays out for the community as a whole.
Dancing with the Shadow in Black Swan
Diana Heñao Arias
July 6, 2017
The black swan represents those aspects of the inferior function that evoke surprise, spontaneity, and freedom from control and rigidity. It is here where the interpretation of the black swan requires an open mind, not to play the role merely, but to embody what seems foreign and necessary to us from a more authentic and personal place.
Ambiversion: Ideal or Myth?
Carol Shumate
July 1, 2015
“Ambiversion” —the equal development of extraversion and introversion in an individual— has become a popular notion of late but it has led to some misinterpretations of Jung’s typology, specifically, to an idealization of this in-between state…
Type and Archetype in Dreams
Chris Beach
October 1, 2014
If the dreamer is willing to work a dream from a psychological type perspective and the therapist has the knowledge to do so, then bringing type to dream work can be helpful. I utilize this approach either when I see an aspect of psychological type present or when I cannot make heads or tails of a dream by taking other approaches.