Latest Articles
America’s Addiction Epidemic
Kerri Homerick
January 21, 2026
The mainstream attitude that equates addiction with criminality tends to overlook some of the more foundational and influential components of addiction, those related to individual and cultural wounding. Those who turn to substances do so to fill a void—to bridge the vast expanse that they experience between disparate parts of themselves, and between themselves and the world.
Artificial Intelligence
Satish Kappagantula
October 7, 2025
As a species, we have been invoking the machine for centuries. The machine has become an archetype, evolving in its shape and form over the generations. One only needs to think of the massive data centers already in place today with thousands of computing elements in operation for AI training and generation. Jung (1984) reminded us that these vast machines are the dragons of our day.
The Deep Well
Rachel McKamey
June 9, 2025
I was so outwardly focused on my own anticipation and expectation of others that I dampened the voice from within so that it was barely a whisper with no sense of agency. I was quite adept at anticipating and meeting others’ needs and normalizing them over my own. I accepted things I should not have and lived without a sense of inner comfort or safe harbor, instead choosing to embark on boats where other people were at the helm.
From the Archives
The Polytheistic Organization
Bernard Neville
October 8, 2010
Organizational behavior, even more than individual, is shaped by myth and unconscious dynamics, rather than by rationality. I have noticed parallels between Jung’s observations of personality type and the gods who were at the centre of the classical Greeks’ understanding of motivation and behavior. The Greek pantheon can provide ways of talking about a wide range of value systems, energies, feeling states, behavior habits…
Migrating Identities
Abby Chow
October 4, 2017
For intuitives, change can be a thrilling undertaking. A preference for sensing, by contrast, tends to be associated with a step-by-step process to change that is anchored in what is known, as well as what is necessary and practical. If acculturation is viewed as a process of change, intuitive individuals possess a greater propensity for reconciling different cultural identities.
Typing the Group Mind – Part II
John Beebe
May 2, 2011
You can assert yourself … with an introverted function. You can take care of others … with an introverted function. You’re just not likely to do both these things with an introverted function, any more than one would do both with an extraverted function; our alternation of attitudes between the dominant and auxiliary takes care of that.
The Inferior Function – A Moral Issue
Angelo Spoto
October 4, 2011
The ego asks why anyone in his or her right mind should actually allow the troublesome aspects of his or her personality to be expressed. Jung’s answer is “for the development of character.” …For Jung, the inferior function is thus not just a trouble-maker extraordinaire, it is a moral exigency as well.
Trumpism
Aviva Brown
June 9, 2023
A typological analysis of the psychological forces constellated in Trumpism helps explain the situation in the United States today. The co-occurrence of the savior and trickster archetypes represents an awareness that a catastrophe has already happened that must be consciously integrated. A psychological—as opposed to a political—understanding of the forces at work in the collective psyche is necessary.
Differentiating Differentiation
Mark Hunziker
October 7, 2015
Is differentiation of an ego-syntonic function-attitude somehow different from differentiation of an ego-dystonic FA? Or maybe differentiation works the same for all function-attitudes and it’s just in the subsequent integration process that the distinction between ego-syntonic and ego-dystonic comes into play. Do we need a more refined understanding of typological development?
The Deep Well
Rachel McKamey
June 9, 2025
I was so outwardly focused on my own anticipation and expectation of others that I dampened the voice from within so that it was barely a whisper with no sense of agency. I was quite adept at anticipating and meeting others’ needs and normalizing them over my own. I accepted things I should not have and lived without a sense of inner comfort or safe harbor, instead choosing to embark on boats where other people were at the helm.
Sex, Madness, and Spirituality
Suzanne Cremen
December 16, 2020
Many women, and not least women with dominant Ni, intuitively know that their spirituality, their creativity, and their sexuality arise from the same source. The priestess may be found in all walks of life; she is the woman who mediates between matter and spirit, between the human and divine realms, who “will always honor sexual energy as a link to the source of life itself.”