Latest Articles
America’s Addiction Epidemic
Kerri Homerick
January 21, 2026
The mainstream attitude that equates addiction with criminality tends to overlook some of the more foundational and influential components of addiction, those related to individual and cultural wounding. Those who turn to substances do so to fill a void—to bridge the vast expanse that they experience between disparate parts of themselves, and between themselves and the world.
Artificial Intelligence
Satish Kappagantula
October 7, 2025
As a species, we have been invoking the machine for centuries. The machine has become an archetype, evolving in its shape and form over the generations. One only needs to think of the massive data centers already in place today with thousands of computing elements in operation for AI training and generation. Jung (1984) reminded us that these vast machines are the dragons of our day.
The Deep Well
Rachel McKamey
June 9, 2025
I was so outwardly focused on my own anticipation and expectation of others that I dampened the voice from within so that it was barely a whisper with no sense of agency. I was quite adept at anticipating and meeting others’ needs and normalizing them over my own. I accepted things I should not have and lived without a sense of inner comfort or safe harbor, instead choosing to embark on boats where other people were at the helm.
From the Archives
Typing the Group Mind: Part III
John Beebe
July 5, 2011
… A wise employee will come to understand the culture of the company … and recognize that the team has long since developed a certain way of taking care of others. The team uses its auxiliary function, not yours, or the one your tertiary Child expects it to use. You cannot expect an organization to take care of you in the way that you want …
Plagiarism and Personality?
Mark & Carol The Editors
September 5, 2012
How might type development affect judgment lapses that result in plagiarism? Can we use our understanding of type to address this problem? Two high-profile journalists were recently removed from their posts for reasons of plagiarism—New Yorker staff writer Jonah Lehrer, and Time editor-at-large and CNN host Fareed Zakaria. On July 30, Lehrer …
3000 Years of Type Dis-Integration
Walter Smith
January 5, 2011
The schizoid nature of western civilization gives credence to our emphasis on the necessity of using all of the functions (S, N, T, F), in both attitudes of Introversion (I) and Extraversion (E) … When civilizations emphasize only one part of psychological type, they diminish themselves and set themselves up to see the world through distorted lenses.
Jung’s Third Dimension
Philippe De Sainte Maresville
February 5, 2014
Jung’s approach is based on pairs of polarities. Getting eight functions with such a ‘binary approach’ requires three levels of dichotomy. Jung clearly explained his split of the rational functions into two opposite functions and the same for the irrational functions; but he never provided a theoretical context for a third “dimension” of psychological type.
Trumpism
Aviva Brown
June 9, 2023
A typological analysis of the psychological forces constellated in Trumpism helps explain the situation in the United States today. The co-occurrence of the savior and trickster archetypes represents an awareness that a catastrophe has already happened that must be consciously integrated. A psychological—as opposed to a political—understanding of the forces at work in the collective psyche is necessary.
Mixing Right and Left
Philippe De Sainte Maresville
November 15, 2010
Do you know people who tend to confuse left and right? –Not that they don’t know where their left and right is, but they mix up the words. Generally, if you ask them for directions you will notice that their hands point the correct way but their words don’t. The words right and left come out incorrectly, with no logic.
Freud & Jung – Written Revelations
Lisa Schuetz
December 1, 2011
The contrasts between the handwriting of Sigmund Freud and Carl Jung show that they had very different temperaments and give credence to speculation that the difference in their personalities was an important factor in the final dissolution of their friendship. Freud’s writing is very complex and contradictory; Jung’s very simplified and balanced.
The Polytheistic Organization
Bernard Neville
October 8, 2010
Organizational behavior, even more than individual, is shaped by myth and unconscious dynamics, rather than by rationality. I have noticed parallels between Jung’s observations of personality type and the gods who were at the centre of the classical Greeks’ understanding of motivation and behavior. The Greek pantheon can provide ways of talking about a wide range of value systems, energies, feeling states, behavior habits…