Latest Articles
America’s Addiction Epidemic
Kerri Homerick
January 21, 2026
The mainstream attitude that equates addiction with criminality tends to overlook some of the more foundational and influential components of addiction, those related to individual and cultural wounding. Those who turn to substances do so to fill a void—to bridge the vast expanse that they experience between disparate parts of themselves, and between themselves and the world.
Artificial Intelligence
Satish Kappagantula
October 7, 2025
As a species, we have been invoking the machine for centuries. The machine has become an archetype, evolving in its shape and form over the generations. One only needs to think of the massive data centers already in place today with thousands of computing elements in operation for AI training and generation. Jung (1984) reminded us that these vast machines are the dragons of our day.
The Deep Well
Rachel McKamey
June 9, 2025
I was so outwardly focused on my own anticipation and expectation of others that I dampened the voice from within so that it was barely a whisper with no sense of agency. I was quite adept at anticipating and meeting others’ needs and normalizing them over my own. I accepted things I should not have and lived without a sense of inner comfort or safe harbor, instead choosing to embark on boats where other people were at the helm.
From the Archives
Type for Non-Normal Populations
Ann Holm
April 6, 2016
When does “normal” end and “not normal” begin? Sometimes it isn’t obvious, especially when individuals are just outside of the boundaries of normal. Consider mild Asperger’s Syndrome or attention deficit hyperactivity disorder (ADHD). Can these individuals benefit from the Jungian principles that underpin the MBTI® or other type tools and instruments?
Soldier and Seeker
Elizabeth and Katherine W. Hirsh
February 1, 2012
Becoming a warrior requires you to shed some aspects of your identity and to take on new ones to fit your new role. Allegiances can be strained as new, family-like bonds are forged with fellow warriors. Individuals on the type development/individuation journey can also experience feelings of isolation from significant others and community.
Authentic Leadership
Steve Myers
October 4, 2018
To develop our authentic individual self, we need to go deeper, into the cultural and phylogenetic layers of the collective unconscious. Importantly, from a leadership point of view, we become more aware of what our culture is repressing—aware of the unintended consequences of the culture even though we are participating in it. This enables us to progress, as individuals and as a society.
Death by Thesis
Carol Shumate
April 4, 2018
To have to spend a year in one’s inferior function is like a yearlong time-out for a toddler. I got so bored and desperate with my inferior introverted sensing (Si) function, required to gather and document the data, that I spent many hours asleep in the library. I could have asked Dr. Goldsmith for help, or maybe a mercy killing, but I was too proud to admit difficulty.
Liberté, Egalité, Sensualité
Lisa A. Pounders
April 5, 2017
“Once upon a time, there was a quiet little village in the French countryside whose people believed in tranquillité.” This opening indicates that the psychological orientation of the village is one of peace and calmness, agreeability and order, suggesting that the village has certain values through which it judges situations—in other words a feeling function is at work.
Dreaming The Dream On
Maryann Barone-Chapman
January 8, 2013
In a dream she showed up as twins. One who was quiet and could play by herself (like her father, Ti) and the other who was very precocious as she hung upside down from a tree (like her mother, Te), reflecting the inherent nature of the Opposing Personality. From the outset of our work her battle seemed to reflect inferiority about not being an extravert.
Using Type for Healthy Habits
Liana Lianov
October 4, 2011
Type enthusiasts may wonder whether we can purposely apply our personality preferences—which are comfortable ‘tools’ to make habit change a little easier. Speaking as a lifestyle medicine physician, as well as a type enthusiast for the past two decades, I believe we can. …Type affects what motivates us and how we learn new skills…
Question of the Day II
Mark & Carol The Editors
January 5, 2011
Do you agree with Jungian analyst John Giannini, and others, that ESTJ is “the dominant typology of western culture?” Do you think this may be changing? Do you see major, typologically distinct subcultures? What do you see as the dominant typology of other cultures or countries?