Latest Articles
America’s Addiction Epidemic
Kerri Homerick
January 21, 2026
The mainstream attitude that equates addiction with criminality tends to overlook some of the more foundational and influential components of addiction, those related to individual and cultural wounding. Those who turn to substances do so to fill a void—to bridge the vast expanse that they experience between disparate parts of themselves, and between themselves and the world.
Artificial Intelligence
Satish Kappagantula
October 7, 2025
As a species, we have been invoking the machine for centuries. The machine has become an archetype, evolving in its shape and form over the generations. One only needs to think of the massive data centers already in place today with thousands of computing elements in operation for AI training and generation. Jung (1984) reminded us that these vast machines are the dragons of our day.
The Deep Well
Rachel McKamey
June 9, 2025
I was so outwardly focused on my own anticipation and expectation of others that I dampened the voice from within so that it was barely a whisper with no sense of agency. I was quite adept at anticipating and meeting others’ needs and normalizing them over my own. I accepted things I should not have and lived without a sense of inner comfort or safe harbor, instead choosing to embark on boats where other people were at the helm.
From the Archives
Type and Other Biases, Part II
Stephanie Puentes
May 2, 2012
“What do you want?” asked one of the boys, his crossed arms over his chest authoritatively. “I want a drink of water,” I told him, but as I made a move to go around him, he stepped in front of me again. Before I could say anything or react in any way, he told me, “You can’t drink here. This fountain is for people. No monkeys allowed.”
Red Book Ruminations II
Carl Gustav Jung
March 1, 2011
But I ask you, when do men fall on their brothers with mighty weapons and bloody acts? They do such if they do not know that their brother is themselves. . . . But whom do people kill? They kill the noble, the brave, the heroes. They take aim at these and do not know that with these they mean themselves. . .
Dreams from a Pandemic
Chanti Tacoronte-Perez
September 16, 2020
Humanity is being summoned to change its perspective in an assortment of ways. When a pandemic wipes the calendar clean, the heroes are not the rich, successful, and scholarly; the heroes are those at the bottom of the economic hierarchy, the people who are risking their health to maintain normalcy during isolation and self-quarantining.
The Spectrum of Consciousness
Kiley Laughlin
October 7, 2015
Jung believed that colors symbolize dynamic psychic factors that evolve with consciousness. An analysis of his color studies suggests that the psyche uses color as a way to distinguish different kinds (i.e., functions) of consciousness. “The personality passes through many transformations which show it in different lights and are followed by ever-changing moods.“
Type and Exceptional Learners
Mary Anne Sutherland
April 16, 2014
Delivering education that gets today’s students ready for the modern world must incorporate flexibility, diversification, and individualization. Students have moved past the structure of traditional classrooms. They have different problems, different gifts, and dramatically different brains. Educators need to refocus their efforts on teaching individuals.
Managing Bias in Military Intelligence
Kiley Laughlin
January 10, 2018
Military intelligence is a personality-centric career field because of its reliance on the subjective factor, which tends to creep into every intelligence assessment regardless of how analytically rigorous it attempts to be. To help reduce bias, intelligence professionals have developed brainstorming analytic techniques so that an analytical cell can offset individual biases.
Golf: A Game of Individuation
Jeffrey Lauterbach
July 9, 2014
To win in the crucible of national championship golf requires skill, luck, and self-knowledge. A player with the requisite physical skill may be distracted by the emergence of the inferior function or led out of focus on the present by auxiliary or tertiary functions. One must rely on the extraverted sensation function, whether it is dominant or not.
Archetypes in a Portrait of Bob Dylan
Hanne Urhøj
January 8, 2013
The portrait of Bob Dylan in the film “I’m not there” demonstrates how a lack of father-specific structure is compensated by a powerful and extraordinarily creative but volatile and defenseless Puer structure; and the movie further illustrates the tendency of the Shadow complexes to rise to repair such psychic vulnerabilities and restore equilibrium.